IBERDROLAS GREEN FOOTPRINT INITIATIVE WINS MUÉVETE VERDE (GO GREEN) AWARD
Awarded by the Mobility Foundation, driven by the Madrid City Council
- The prize was awarded for the awareness campaign carried out by the company in 2008 through its Green Footprint initiative to reduce CO2 emissions caused by transport choices.
- IBERDROLAs Green Footprint programme suceeded in cutting emissions by 5,200 tonnes, of which more than 2,150 tonnes were reduced as a result of measures relating to mobility, such as encouraging people to use the train.
IBERDROLA has won the Muévete Verde (Go Green) award in the sustainable mobility awareness campaign category for its Green Footprint initiative developed throughout 2008 with the aim of helping households reduce their CO2 emissions.
The award was accepted today by IBERDROLAs Environment director, Carlos Fernández Briones, from Pedro Calvo Poch, the Madrid Councils Security and Mobility Officer and chairman of the Mobility Foundation, at a ceremony held in the conference room of the Empresa Municipal de Transportes de Madrid (Madrid city transport company).
IBERDROLA has been recognised for its efforts to foster more environmentally-responsible transport choices as a result of which participants in the Green Footprint programme scaled back their CO2 emissions by 2,154 tonnes or 40% of the total reduction achieved by this initiative (5,229 tonnes).
Within the framework of its 2008 awareness campaign, IBERDROLA put forward several measures to foster the use of sustainable transport. These were divided into areas such as measures to improve driving habits, to encourage the use of public transport or to keep cars roadworthy.
Recommendations for reducing CO2 emissions through changing driving habits include observing speed limits and traffic conditions, not over-revving the engine and turning it off if the car is stopped for more than two minutes, not overloading the vehicle and using higher gears whenever possible.
IBERDROLA also encouraged the use of public transport, especially the train which produces the lowest emissions per passenger and kilometre, recommending transport combinations that allow passengers to travel in comfort without having to use private cars.
This award is a reflection of the companys commitment to caring for the environment and reducing CO2 emissions; a commitment which has once again resulted in its inclusion in the utilities segment of the renowned Dow Jones Sustainability Index (DJSI) 2009, the world benchmark for measuring companies contribution to sustainable development.
About the Mobility Foundations Muévete Verde (Go Green) programme
The objective of the Muévete Verde initiative, developed by the Mobility Foundation and now in its third edition, is to identify and disseminate good practices in sustainable mobility undertaken in Madrid by all segments of society: associations, companies, government bodies, urban developers, event organisers, and others.
To select the best initiatives the foundation enjoys the collaboration of key agents in the area of urban mobility management, such as the Ministry for the Environment and Rural and Marine Affairs; IDEA, the Spanish institute for energy diversification and savings; RENFE; ADIF, the Spanish railway infrastructure company; CRTM, the Madrid regional transport consortium; the Madrid General Directorate for Industry, Energy and Mining; FRAVM, the Madrid regional federation of neighbourhood associations; the Madrid Polytechnic University; the general directorates of mobility and sustainability; Agenda 21 of the Madrid City Council and the Empresa Municipal de Transportes de Madrid (EMT).
The categories in the third annual awards were as follows:Energy efficiency; mobility plans or general actions; fostering of sustainable transport methods, with the following subcategories: passenger and goods transport; the use of new technologies in mobility; awareness campaigns to encourage sustainable mobility; public involvement with the following subcategories: events and other media activities; neighbourhood associations; schools and universities.